While YouTube Stories and Shorts are both short-form video, they work and are treated differently on the platform. To find success, you'll need to publish consistently so you'll need a programming or content strategy. Shorts is currently a level playing field for eyeballs, although bigger creators will have the advantage of more insight into what an audience will respond to. This makes Shorts a huge opportunity for both marketers and creators. YouTube is going to push and promote Shorts because they want you to succeed.

They'll put a lot of money behind it-investing in both R&D and paying creators to make content-and focus on getting distribution out. Typically, when a new feature like Shorts comes out, YouTube does two things. So if you're an early adopter, you'll get more visibility. Unlike with regular YouTube videos, where you're competing with content that has been released since 2005, there's not a lot of saturation in Shorts. Right now, there's not a lot of competition with YouTube Shorts. Part of the appeal of short-form video, particularly with younger audiences, is that it's immediately satisfying to the viewer and they can go right into the next video to quickly get another satisfying moment. A YouTube short is a vertical video (a 9:16 aspect ratio) that takes up the entire mobile screen and can be up to 1 minute in length, offering a different kind of viewing experience for the platform's users. YouTube Shorts is YouTube's response to the rise in popularity of short-form video on platforms like TikTok. For more about Derral, scroll to the Key Takeaways at the end of this article.

This article was co-created by Derral Eves and Michael Stelzner. In this article, you'll discover what YouTube shorts are and how marketers can take advantage of this new content type on YouTube. Have you heard of YouTube Shorts? Wondering how to use shorts on YouTube for business?

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