However, in more recent times, figures show that the demographic makeup of Pinterest is starting to change. Pinterest stands apart by focusing more on being a digital scrapbook which allows users to share, collect and discover creative ideas and visual bookmarks known as ‘Pins’ which are self-organised with private and public ‘boards’.Īs a relatively ‘low-key’ platform, Pinterest has historically had the reputation that it was primarily targeted towards brides-to-be. The network has been likened to to ‘a visual search engine – similar to Google’ by Sean O’ Neil (CEO of Adaptly) and recent figures show that in 2016, Pinterest received around 2 billion searches per month.

Referring to themselves as a ‘tool for discovering & for sharing new ideas’, Pinterest is not really the place to catch up with your friends, nor share your recent holiday photos. Standing apart from other social media sites which focus primarily on community discussion or user-engagement, Pinterest acts more like a ‘digital scrapbook’ than a conventional ‘social network’.

Pinterest is a platform that attracts over 150 active million users per month. In this article we will be exploring how you can leverage Pinterest for your marketing strategy, but before we get into that, let’s find out more about Pinterest. This begs the question, how can Pinterest be used for marketing? This more niche and visual platform has been around for quite some time now but isn’t covered nearly as much as those previously mentioned. We posted an article about how to increase your Twitter following recently in fact, as well as an article shedding some light on Facebook’s new fake news filter. If you have a search online, you can find endless amounts of information regarding the other more prominent networks such as Twitter and Facebook. Leveraging various social media platforms for marketing purposes has been a somewhat standard practise for many years now, however some of these networks have proven to be more difficult than others to utilise successfully.

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